Giving back
Named for our founder's mother. Built for Cameroonian enterprise.
The Nana Initiative is Mastro.Media's give-back program: one Cameroonian company a year receives a full professional engagement — brand, website, digital presence — completely free. Named for Nana, who taught us that humility is lived, not preached.
How it works
One company. One year. Our full craft.
Each year, we partner with one Cameroonian company and give them the same work our paying clients receive: brand storytelling, a website designed and built from scratch, and the digital foundations — WhatsApp Business, social setup, Google presence — that turn attention into inquiries.
It’s a partnership, not a handout. We bring the craft; the founder brings their story, their time, and their drive. Scope is agreed up front, in plain language, in English or French.
Website design + build
A complete website, designed and launched — the same standard our paying clients receive.
Brand story
Messaging and narrative — the story spine a business needs before a site can work.
Digital presence
WhatsApp Business, social foundations, Google presence — the plumbing that turns attention into inquiries.
Founding recipient
Mbouh Arts — Bamenda, Cameroon.
Our first partner is Mbòarts, a woman-run artisan fashion house in Bamenda, Northwest Region. Her Toghu hand embroidery carries a royal grassfields tradition — black velvet, geometric wool motifs, pieces that take weeks.
She also runs an arts training center for underprivileged girls, teaching the next generation to carry the craft forward.
She had 639 Instagram followers and no website. We’re fixing that.
Selection
Chosen with care, judged in the open.
Future recipients are selected by an independent board against five published criteria: feasibility, market opportunity, craft and story, scalability, and founder leadership. Mbouh Arts was selected directly by our founder as the founding recipient; every selection after follows the rubric.
Nomination window: Each year, anyone may nominate a Cameroonian company for consideration. Details coming with the next cycle.
Why Nana
She went out of her way for strangers. So do we.
Nana — our founder’s late mother and best friend — never preached humility. She lived it: apologizing easily, showing up for people she’d never met. This program is that teaching, made structural. Little drops, steady hands, mighty ocean.
Know a Cameroonian company with the craft but not the visibility?
Talk to us — nominations and conversations both start here.